. . "phrasal template" . . "replaced with a different word" . "Snowclone#The mother of all" . "Snowclone#History" . "Variations" . "snowclone" . "Snowclone" . "Snowclone#X is the new Y" . "mother of all ..." . . "Snowclone#The mother of all X" . . "Have X will travel" . . "idiomatic expression" . "Snowclone" . . "catchphrase" . . "verbal template" . "modifications of it" . . "template phrase" . . "Snowclone#Have_X,_will_travel" . "template" . "journalistic clich\u00E9" .