. "North East and Cumbria" . . . . "BBC in the North East & Cumbria" . . . . "North East" . . . "the North East" . . . . . . . "North East & Cumbria" . . . . . "BBC North East and Cumbria" . "BBC North East" . . . . . . . . "NE & Cumbria" . . . . . . "BBC North East and Cumbria" . "BBC One North East & Cumbria" .